Razer雷蛇 招聘正职

新媒体运营专员

Responsibilities

• Media/KOL Management:

• Conduct thorough research and analysis of exte rnal peripherals used in gaming, including keyboa rds, mice, headsets, and other gaming accessoriees.

• Develop and maintain strong relationships with media outlets, influencers, and KOLs within the g aming and eSports industry.

• Strategize and execute product seeding initiativ es to increase brand visibility and product awaren ess within the eSports community.

• Collaborate with internal teams to develop com prehensive product seeding campaigns aligned wi th business objectives.

• Monitor and evaluate the effectiveness of produ ct seeding efforts, providing regular reports and i nsights to stakeholders.

• Stay updated on industry trends, competitor act ivities, and emerging technologies related to exter nal peripherals and eSports.

• Serve as a product expert, providing guidance a nd support to internal teams and external partners.

• Identify and pursue opportunities for partnershi ps and collaborations with gaming organizations, teams, and events to enhance product exposure.

Requirements

• Bachelors degree in Marketing, Business, Com munications, or a related field.

• Proven experience in product seeding, preferabl y within the gaming or eSports industry.

• Proven track record of successfully executing PR and social media campaigns.

• Extensive knowledge of external peripherals use d in gaming, including keyboards, mice, headsets, and other gaming accessories.

• Established network of contacts within gaming media outlets, influencers, and KOLs.

• Strong understanding of the eSports landscape, including popular games, teams, events, and tren ds.

• Proven experience in WeChat/Weibo formatting and optimization, with a strong portfolio demonst rating successful campaigns.

• In-depth knowledge of WeChat/Weibo features, algorithms, and best practices.

• Excellent communication and negotiation skills, with the ability to build and maintain relationships.

• Creative thinking and problem-solving abilities t o develop innovative product seeding strategies.

• Ability to work independently and collaboratively in a fast-paced environment.

• Fluency in both English and Mandarin Chinese is preferred.